Prepaid monetary incentive effects on mail survey response
Jobber, David Saunders, J. Mitchell, V.
Jobber, David
Saunders, J.
Mitchell, V.
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2004
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Abstract
Increasing mail survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a regression model of the impact of prepaid monetary incentives on response rates in consumer and organizational mail surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations.
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Jobber, D., Saunders, J. and Mitchell, V. (2004). Prepaid monetary incentive effects on mail survey response. Journal of Business Research. Vol. 57, No. 1, pp. 21-25.
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