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Retail marketing and sales performance: a comparison of branch and franchise effectiveness. Conceptualisation and cause-and-effect relationships.

Preuss, Christoph
Publication Date
2013-11-28
End of Embargo
Supervisor
Wright, Gillian H.
Harding, Nancy H.
Keywords
Retail marketing, Retail management, Sales performance, Branch effectiveness, Franchise effectiveness
Rights
Creative Commons License
The University of Bradford theses are licenced under a Creative Commons Licence.
Peer-Reviewed
Open Access status
Accepted for publication
Institution
University of Bradford
Department
School of Management
Awarded
2012
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C. PREUSS.pdf
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Abstract
Available as part of the thesis.
URI
http://hdl.handle.net/10454/5726
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Type
Thesis
Qualification name
DBA
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