Publication

To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Vanhamme, J.
; 
Lindgreen, A.
; 
Reast, Jon
; 
Popering, N.
Publication Date
2011
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Keywords
REF 2014, Cause acuteness, Cause-related marketing, Cause scope, Cause type, Consumer preferences, Corporate image, Corporate social responsibility, Experiment
Rights
Peer-Reviewed
Open Access status
closedAccess
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Management and Law Publications
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Abstract
URI
http://hdl.handle.net/10454/6223
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Citation
Vanhamme, J., Lindgreen, Adam, Reast, Jon, Popering, Nathalie (2011) To do well by doing good: improving corporate image through cause-related marketing. Journal of Business Ethics, 109(3), 259-274.
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Link to Version of Record
https://doi.org/10.1007/s10551-011-1134-0
Type
Article
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