Loading...
Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust
Alalwan, A. ; Algharabat, R.S. ; Baabdullah, A.M. ; Rana, Nripendra P. ; Raman, R. ; Dwivedi, R. ; Aljafari, A.
Alalwan, A.
Algharabat, R.S.
Baabdullah, A.M.
Rana, Nripendra P.
Raman, R.
Dwivedi, R.
Aljafari, A.
Publication Date
2019-11
End of Embargo
Supervisor
Rights
© 2019 Wiley. This is the peer-reviewed version of the following article: Alalwan A, Algharabat RS, Baabdullah AM et al (2019) Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust. Journal of Consumer Behaviour. 18(6): 431-446., which has been published in final form at https://doi.org/10.1002/cb.1782. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
12/09/2019
Institution
Department
Awarded
Embargo end date
Collections
Additional title
Abstract
One of the main aspects of the Web 2.0 revolution has been social commerce that has resulted in many people across the world increasingly engaging with commercial activities over social media platforms. However, the academic and research interest in social commerce is still low, and more studies are required to accelerate awareness of the most important issues relating to social commerce, in particular, social trust and value cocreation. Thus, the present study aims to propose a conceptual model that is intended to enable greater understanding of the causal interactions between social commerce constructs, social trust, and customer value cocreation. We collected data using a sample of 300 followers and fans of online Facebook communities, and we analysed them by using a structural equation model. The results show that social commerce constructs positively impact on social trust. Furthermore, we found that social trust positively impacts on the three dimensions of customer value cocreation. We found that social trust mediates the relationship between the social commerce and customer value cocreation dimensions. The paper presents a considerable theoretical contribution for being the first study that links social commerce constructs with social trust. The linkage between social commerce constructs, social trust, and customer value cocreation dimensions will also be beneficial for social media marketing strategists and managers.
Version
Accepted manuscript
Citation
Alalwan A, Algharabat RS, Baabdullah AM et al (2019) Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust. Journal of Consumer Behaviour. 18(6): 431-446.
Link to publisher’s version
Link to published version
Link to Version of Record
Type
Article