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Disruptive Business Models and Market Performance: The Roles of Technological Turbulence and Adaptive Marketing Capability

Olabode, Oluwaseun E.
; 
Hultman, M.
; 
Boso, N.
; 
Leonidou, C.N.
Publication Date
2023-02
End of Embargo
Supervisor
Keywords
Disruptive business models, Market performance, Technological turbulence, Adaptive marketing capability, Resource-based view
Rights
© 2023 Name of copyright holder. Reproduced in accordance with the publisher's self-archiving policy.
cb
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
11/11/2022
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Department
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Collections
Management and Law Publications
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Additional title
Abstract
This study examines the antecedents and market performance outcomes of disruptive business models on one hand and the boundary conditions of the disruptive business model–market performance relationship on the other hand.
URI
http://hdl.handle.net/10454/19594
Version
Accepted manuscript
Citation
Olabode OE, Hultman M Boso N et al (2023) Disruptive Business Models and Market Performance: The Roles of Technological Turbulence and Adaptive Marketing Capability. 2023 AMA (American Marketing Association) Winter Conference, 10-12 Feb 2023, Nashville.
Link to publisher’s version
Link to published version
https://www.ama.org/events/academic/2023-ama-winter-academic-conference/
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Type
Abstract
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