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Marketing with specific reference to pricing and promotion in the carpet manufacturing industry. An assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion.

Elsayed, Abdelwaheb M.
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Publication Date
2011-07-07
End of Embargo
Supervisor
Wills, Gordon
Keywords
Marketing, Pricing, Promotion, Carpet manufacturing industry, Management, Sales promotion, Public relations
Rights
Creative Commons License
The University of Bradford theses are licenced under a Creative Commons Licence.
Peer-Reviewed
Open Access status
Accepted for publication
Institution
University of Bradford
Department
Postgraduate School of Studies in Management and Administration
Awarded
1974
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Theses
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Elsayed_vol1.pdf
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Elsayed_vol2.pdf
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Elsayed_vol3.pdf
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Additional title
Abstract
URI
http://hdl.handle.net/10454/4935
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Citation
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Type
Thesis
Qualification name
PhD
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