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Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity
Olabode, Oluwaseun E. Boso, N. Hultman, M. Leonidou, C.N.
Olabode, Oluwaseun E.
Boso, N.
Hultman, M.
Leonidou, C.N.
Publication Date
2022-02
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© 2021 Elsevier Inc. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
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openAccess
Accepted for publication
16/10/2021
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Abstract
Research shows that big data analytics capability (BDAC) is a major determinant of firm performance. However, scant research has theoretically articulated and empirically tested the mechanisms and conditions under which BDAC influences performance. This study advances existing knowledge on the BDAC–performance relationship by drawing on the knowledge-based view and contingency theory to argue that how and when BDAC influences market performance is dependent on the intervening role of disruptive business models and the contingency role of competitive intensity. We empirically test this argument on primary data from 360 firms in the United Kingdom. The results show that disruptive business models partially mediate the positive effect of BDAC on market performance, and this indirect positive effect is strengthened when competitive intensity increases. These findings provide new perspectives on the business model processes and competitive conditions under which firms maximize marketplace value from investments in BDACs.
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Accepted manuscript
Citation
Olabode OE, Boso N, Hultman M et al (2022) Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity. Journal of Business Research. 139: 1218-1230.
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Article