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Hope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy
Areal, A. McIntosh, Bryan Sheppy, B.
Areal, A.
McIntosh, Bryan
Sheppy, B.
Publication Date
2016
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© 2016 Inderscience. Reproduced in accordance with the publisher's self-archiving policy.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
2016-01-08
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Abstract
Corporate social responsibility has been seen by corporations as a
practice to adopt as an act of philanthropy. There have been attempts to expand
the role of social responsibility to business problems however there has never
been an attempt to consider the strategic alignment of social outcomes to
strategy. This article analyses the role of strategy by providing a review of
strategy using Whittington’s generic strategies model and expanding the same
model to incorporate a social strategy model that supports the anecdotal idea
that social responsibility can be potentially strategic. The paper centres its
argument within the Indian context.
Version
Accepted manuscript
Citation
Areal A, McIntosh B and Sheppy B (2016) Hope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy. International Journal of Business Performance Management. 17(2): 117-131.
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Article