Publication

Digital video advertising strategies: Grow your brand with online videos

Jayawardena, Nirma S.
; 
Ross, M.
; 
Quach, S.
; 
Thaichon, P.
; 
Behl, A.
Publication Date
2025
End of Embargo
Supervisor
Keywords
DIgital marketing, 3D videos, Augmented reality, Virtual reality, Artificial intelligence, Blockchain
Rights
Peer-Reviewed
Yes
Open Access status
closedAccess
Accepted for publication
2025
Institution
Department
Awarded
Embargo end date
Collections
Management and Law Publications
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Abstract
A comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial intelligence (AI), blockchain, and high-definition video.
URI
https://bradscholars.brad.ac.uk/handle/10454/20765
Version
No full-text in the repository
Citation
Jayawardena N, Ross M, Quach S et al (2025) Digital video advertising strategies: Grow your brand with online videos. Leeds: Emerald Publishing Limited.
Link to publisher’s version
Link to published version
Link to Version of Record
https://doi.org/10.1108/9781836628323
Type
Book
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Notes