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How and when does big data analytics capability contribute to market performance

Olabode, Oluwaseun E.
; 
Boso, N.
; 
Hultman, Magnus
; 
Leonidou, C.N.
Publication Date
2022-02
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Supervisor
Keywords
Big data analytics capability (BDAC), Market performance, Disruptive business model (DBM), Knowledge-based view, Resource-based view
Rights
© 2022 The Authors. Made also available as AMA Winter Conference Proceeding. This manuscript is licensed under a Creative Commons Attribution 4.0 International License. http://creativecommons.org/licenses/by/4.0/
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Yes
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openAccess
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Management and Law Publications
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Additional title
Abstract
This study looks at the relationship between big data analytics capability and market performance and how this relationship can be facilitated by adopting disruptive business models in competitive environments.
URI
http://hdl.handle.net/10454/19597
Version
Accepted manuscript
Citation
Olabode OE, Boso N, Hultman M and Leonidou CN (2022) How and when does big data analytics capability contribute to market performance. AMA 2022 Winter Academic Conference Proceedings. American Marketing Association. p 103.
Link to publisher’s version
Link to published version
https://www.ama.org/wp-content/uploads/2023/07/Winter-Proceedings-Updated-July-10-2023.pdf
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Type
Conference paper
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