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Leveraging PESTEL: A roadmap for joint action to embed marketplace inclusion lens in market environment analysis
Mari, C. He, J. Yoruk, I. Pysarenko, N.
Mari, C.
He, J.
Yoruk, I.
Pysarenko, N.
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2026
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(c) 2026 The Authors. This is an Open Access article distributed under the Creative Commons CC-BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0/)
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Kipnis E, Mari C, He J et al (2026) Leveraging PESTEL: A roadmap for joint action to embed marketplace inclusion lens in market environment analysis. Journal of Public Policy & Marketing. Accepted for publication
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