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Consumption of salt rich products: impact of the UK reduced salt campaign
Sharma, Abhijit di Falco, S. Fraser, I.
Sharma, Abhijit
di Falco, S.
Fraser, I.
Publication Date
2019-12
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© 2019 Springer. Reproduced in accordance with the publisher's self-archiving policy.
The final publication is available at Springer via https://doi.org/10.1007/s10754-018-9257-9
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
10/12/2018
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Abstract
This paper uses a leading UK supermarket’s loyalty card database to assess the effectiveness
and impact of the 2004 UK reduced salt campaign. We present an econometric analysis of
purchase data to assess the effectiveness of the Food Standard Agency’s (FSA) ‘reduced
salt campaign’. We adopt a general approach to determining structural breaks in the time
series of purchase data, using unit root tests whereby structural breaks are endogenously
determined from the data. We find only limited evidence supporting the effectiveness of the
FSA’s reduced salt campaign. Our results support existing findings in the literature that have
used alternative methodologies to examine the impact of information campaigns on consumer
choice of products with high salt content.
Version
Accepted manuscript.
Citation
Sharma A, di Falco S and Fraser I (2019) Consumption of salt rich products: impact of the UK reduced salt campaign. International Journal of Health Economics and Management. 19(3-4): 341-357.
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Article