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Publication

Consumption of salt rich products: impact of the UK reduced salt campaign

Sharma, Abhijit
di Falco, S.
Fraser, I.
Publication Date
2019-12
End of Embargo
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Rights
© 2019 Springer. Reproduced in accordance with the publisher's self-archiving policy. The final publication is available at Springer via https://doi.org/10.1007/s10754-018-9257-9
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
10/12/2018
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Department
Awarded
Embargo end date
Additional title
Abstract
This paper uses a leading UK supermarket’s loyalty card database to assess the effectiveness and impact of the 2004 UK reduced salt campaign. We present an econometric analysis of purchase data to assess the effectiveness of the Food Standard Agency’s (FSA) ‘reduced salt campaign’. We adopt a general approach to determining structural breaks in the time series of purchase data, using unit root tests whereby structural breaks are endogenously determined from the data. We find only limited evidence supporting the effectiveness of the FSA’s reduced salt campaign. Our results support existing findings in the literature that have used alternative methodologies to examine the impact of information campaigns on consumer choice of products with high salt content.
Version
Accepted manuscript.
Citation
Sharma A, di Falco S and Fraser I (2019) Consumption of salt rich products: impact of the UK reduced salt campaign. International Journal of Health Economics and Management. 19(3-4): 341-357.
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Article
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