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The case of the missing skills - Business development opportunities using a holistic approach to CSR, incorporating figurational dynamics
McIntosh, Bryan
McIntosh, Bryan
Publication Date
2017
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© 2017 The Author and University of Bradford. Pre-print draft reproduced by permission from the copyright holder.
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Abstract
This paper examines the feasibility of using a holistic approach to sustainability in a business context. The aim is to help organisations from a healthcare perspective increase their adaptability to volatile business environments, by aligning external and internal elements with success, based on internal validation of output.
A literature review on existing sustainability theory was conducted and the results divided into versions of sustainability from an initial idea (1.0), to a situation where sustainably will become the nature of business rather than one of its objectives (4.0). In order to align business health and strengthen self-healing powers of businesses, eight pillars of relevance were identified as post conditional.
The method adopted to interpret the approaches was informed by a structured process of healthcare perspectiveness healing using figurational dynamics as an analytical lens.
Findings indicate that for implementation of an improvement structure based on holistic governance to be successful, acceptance of changes in economic, political and social spheres towards holistic business development need to exist. Secondly, figurational dynamics has to evolve as an overarching or inclusive system to include influences and inspiration from various specialist arenas.
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McIntosh B (2017) The case of the missing skills - Business development opportunities using a holistic approach to CSR, incorporating figurational dynamics. Journal of the effects of self-management for chronic pain patients. Submitted for publication July 2017.
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