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A Study on The Influence of Visual Electronic Word of Mouth (VeWOM) On Consumer Travel Intention: A Mental Imagery Processing Perspective from A Developing Markets Context

Zimba, Chitivwa
Publication Date
2023-12-12
End of Embargo
Supervisor
Trivedi, Rohit
Ismagilova, Elvira
Keywords
Tourism industry, Visual reviews, Visual Electronic Word of Mouth (VeWOM), Mental imagery processing, Dual coding, Structural equation modelling, Electronic Word of Mouth (eWOM), Cognitive theory of multimedia learning, Zambia
Rights
Creative Commons License
The University of Bradford theses are licenced under a Creative Commons Licence.
Peer-Reviewed
Open Access status
Accepted for publication
Institution
University of Bradford
Department
Faculty of Management, Law and Social Sciences
Awarded
2022
Embargo end date
2026-12-15
Collections
Theses
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Files
PhD Thesis
Adobe PDF, 2.78 MB
Additional title
Abstract
URI
http://hdl.handle.net/10454/19710
Version
Citation
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Link to Version of Record
Type
Thesis
Qualification name
PhD
Notes
The full text will be available at the end of the embargo: 15th Dec 2026