Introduction: Commercial Diplomacy and International Business: Merging International Business and International Relations
Lee, Donna Ruël, H.
Lee, Donna
Ruël, H.
Publication Date
2015
End of Embargo
Supervisor
Rights
Peer-Reviewed
yes
Open Access status
Accepted for publication
Institution
Department
Awarded
Embargo end date
Collections
Additional title
Abstract
International business has always been intimately linked to the politics of the global
economy. Expansion and investment strategies of business play a key role in defining
the architecture of the global economy. The shifting dynamic of the global economy
such as the emergence of fast growing economies in, for example, India, China,
South Africa and Brazil can be partly explained by the emergence of new market
players such as the India transnational car manufacturer Tata, as well as the
adaptation of established international businesses in the West to the new market
opportunities in the South and the East. Equally, the recent (and in places ongoing)
economic crises of the West owes as much to the failures of international business —
notably the banking and investment industry — as it does to the failures of
government policy.
Version
not applicable paper
Citation
Lee D and Ruël H (2015) Introduction: Commercial Diplomacy and International Business: Merging International Business and International Relations. In: Olivas-Lujan MR and Bondarouk T (eds) Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration. Emerald. pp. xiii-xix.
Published online: 10 Mar 2015. http://dx.doi.org/10.1108/S1877-6361(2012)0000009004
Link to publisher’s version
Link to published version
Link to Version of Record
Type
Article