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Environmental Proactivity, Competitive Strategy and Market Performance: The mediating Role of Environmental Reputation
Nguyen, P.N. Adomako, Samuel
Nguyen, P.N.
Adomako, Samuel
Publication Date
2021-05
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© 2021 Wiley. This is the peer-reviewed version of the following article: Nguyen PM and Adomako S (2021) Environmental Proactivity, Competitive Strategy and Market Performance: The mediating Role of Environmental Reputation. Business Strategy and the Environment. 30(4): 2008-2020, which has been published in final form at https://doi.org/10.1002/bse.2729. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
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openAccess
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25/12/2020
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Abstract
This article examines the impact of small and medium-sized enterprises’ (SMEs’) proactive environmental strategy on market performance through the mediating mechanism of environmental reputation. In addition, we investigate the potential moderating role of competitive strategies on the environmental reputation-market performance nexus. Data were collected from 223 SMEs. Using the hierarchical multiple regression analysis, the results show that a proactive environmental strategy positively enhances environmental reputation. Also, the influence of proactively environmental strategy on market performance is mediated by environmental reputation. In addition, our findings show the relationship between environmental reputation and market performance is greater for firms that adopt the differentiation strategy but not significant for firms adopting the low-cost and integrated strategies. Our study offers several theoretical and practical implications.
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Accepted manuscript
Citation
Nguyen PM and Adomako S (2021) Environmental Proactivity, Competitive Strategy and Market Performance: The mediating Role of Environmental Reputation. Business Strategy and the Environment. 30(4): 2008-2020.
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Article