Transformative consumer research in the new era of marketing: An introduction to the special issue
Kipnis, Eva, Bennett, A. Hutton, M. Hill, R.P.
Kipnis, Eva,
Bennett, A.
Hutton, M.
Hill, R.P.
Publication Date
2025-09-18
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© 2025 The Author(s). This is the Author Accepted Manuscript of the article distributed under the Creative Commons CC-BY license (https://creativecommons.org/licenses/by/4.0) in accordance with the University of Bradford Rights Retention Policy.
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Kipnis E, Bennett A, Hutton M et al (2025) Transformative consumer research in the new era of marketing: An introduction to the special issue. Academy of Marketing Science Review.
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Editorial