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The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2

Tamilmani, Kuttimani
; 
Rana, Nripendra P.
; 
Prakasam, N.
; 
Dwivedi, Y.K.
Publication Date
2019-06
End of Embargo
Supervisor
Keywords
Meta-analysis, Hedonic motivation, Intrinsic motivation, UTAUT2, Citation analysis
Rights
© 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
08/01/2019
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Department
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Management and Law Publications
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Abstract
Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theory of acceptance and use of technology (UTAUT2). The objective of this study is to bring back much needed focus on motivation dichotomy from the consumer perspective. This involved a systematic review and meta-analysis of hedonic motivation an affective construct in UTAUT2 studies. The findings from 79 UTAUT2 empirical studies revealed that only 46 studies (58%) utilised hedonic motivation while the remaining 33 studies (42%) omitted the construct. Extrinsic motivation was the major driver of non-hedonic and non-significant hedonic motivation studies with individuals using technologies for utilitarian outcomes. Unlike UTAUT2, moderators association of hedonic motivation were non-significant in determining consumer intention to use technology. The findings also revealed an important association between hedonic motivation and effort expectancy, in addition to fruitful directions for research and practice.
URI
http://hdl.handle.net/10454/17585
Version
Accepted manuscript
Citation
Tamilmani K, Rana NP, Prakasam N et al (2019) The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2. International Journal of Information Management. 46: 222-235.
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Link to published version
Link to Version of Record
https://doi.org/10.1016/j.ijinfomgt.2019.01.008
Type
Article
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