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The emperors clothes - corporate social responsibility creating shared value and sustainability
McIntosh, Bryan Sheppy, B. Zuliani, J.D.
McIntosh, Bryan
Sheppy, B.
Zuliani, J.D.
Publication Date
2016
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� 2017 Inderscience Publishers. Full-text reproduced in accordance with the publisher's self-archiving policy.
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Abstract
Corporations in the 21st play a decisive role in the future of society. Their power and
influence in world affairs often seems devoid of ethics and seems to exceed the reach
and the means of many nations. As a result, the strategic positions they take towards
value creation and ethics affects every individual on the planet. This paper explores
strategic routes that organisations could apply to facilitate economic growth while
ensuring their ecological integrity and ensuring social enhancement generating
benefits to a wider scope of organisational stakeholders. By conducting a critical
analysis and clarifying common misconceptions between Corporate Social
Responsibility (CSR), Creating Shared Value (CSV) and Sustainability, it is possible to
determine how these interrelated strategic approaches have evolved. This article
argues the importance of transforming the purpose of organisations to encapsulate
stakeholder value creation as the main reason for their existence.
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Accepted manuscript
Citation
McIntosh B, Sheppy B and Zuliani JD (2016) The emperors clothes- corporate social responsibility creating shared value and sustainability. International Journal of Business Performance Management. 18(3): 307-326.
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Article