Loading...
Thumbnail Image
Publication

Willingness to pay for personalised nutrition across Europe

Fischer, A.R.H.
Berezowska, A.
van der Lans, I.A.
Ronteltap, A.
Rankin, A.
Kuznesof, S.
Poínhos, R.
Stewart-Knox, Barbara
Frewer, L.J.
Publication Date
2016-04-11
End of Embargo
Supervisor
Rights
© 2016 Oxford University Press. Reproduced in accordance with the publisher's self-archiving policy. This is a pre-copy-editing, author-produced PDF of an article accepted for publication in European Journal of Public Health following peer review. The definitive publisher-authenticated version, Fischer ARH, Berezowska A, van der Lans IA et al (2016) Willingness to pay for personalised nutrition across Europe. European Journal of Public Health, is available online at https://doi.org/10.1093/eurpub/ckw045.
Peer-Reviewed
Yes
Open Access status
openAccess
Accepted for publication
2016-02
Institution
Department
Awarded
Embargo end date
Additional title
Abstract
Personalised nutrition (PN) may promote public health. PN involves dietary advice based on individual characteristics of end users and can for example be based on lifestyle, blood and/or DNA profiling. Currently, PN is not refunded by most health insurance or health care plans. Improved public health is contingent on individual consumers being willing to pay for the service. Methods: A survey with a representative sample from the general population was conducted in eight European countries (N = 8233). Participants reported their will- 25 ingness to pay (WTP) for PN based on lifestyle information, lifestyle and blood information, and lifestyle and DNA information. WTP was elicited by contingent valuation with the price of a standard, non-PN advice used as reference. Results: About 30% of participants reported being willing to pay more for PN than for non-PN advice. They were on average prepared to pay about 150% of the reference price of a standard, non-personalised advice, with some differences related to socio-demographic factors. Conclusion: There is a potential market for PN 30 compared to non-PN advice, particularly among men on higher incomes. These findings raise questions to what extent personalized nutrition can be left to the market or should be incorporated into public health programs
Version
Accepted manuscript
Citation
Fischer ARH, Berezowska A, van der Lans IA et al (2016) Willingness to pay for personalised nutrition across Europe. European Journal of Public Health. 26(4): 640-644.
Link to publisher’s version
Link to published version
Type
Article
Qualification name
Notes