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Digital Technology Readiness: Conceptualisation And Empirical Validation
Sharma, P., Dennis, C., Turan, C.P.,
Sharma, P.,
Dennis, C.,
Turan, C.P.,
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Publication Date
2024-08-12
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(c) 2024 The Authors. Full-text reproduced with author permission.
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Abstract
This study aims to conceptualize and introduce a new formative construct called ‘Digital Technology Readiness’ (DTR), to develop a scale to operationalize this new construct and to test an integrative conceptual model for the influence of Digital Readiness on key service outcomes.
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Accepted manuscript
Citation
Sharma P, Ueno A, Dennis C et al (2024) Digital Technology Readiness: Conceptualisation and Empirical Validation. American Marketing Association, AMA Summer Academic Conference 2024. 12-18 August 2024. Boston, US.
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Poster presentation